Sam Adam's Sumemr Ale has turned into the drink of the summer for me. For the past 3 summers I've made a different beer my official drink from May till Sept. Two years ago it was Three Stooges beer, the cheapest beer I've ever had the pleasure of drinking. It was $10 for a case of 24, and it tasted great. Last summer was Pabst Blue Ribbon which I thoroughly regret now, whether you admit it or not its a terrible beer. The flings with different beers may last for only the summer but my love of Bass Ale continues year long. They are paying me to write this by the way, so... Ummm Bass Ale great taste, more filling.